Hey Sales Team, Meet Your New Colleague! Why a Chatbot Will Boost Your Sales Team

Sephora is among the world’s largest chains of cosmetic stores. They offer special in-store makeovers to customers as part of the ‘Sephora Experience’. Last year, they reported an 11% in booking rates, thanks to their new Reservation Assistant. Not a human, but a chatbot.

SnapTravel, a hotel search engine/booking site saw $1 million in bookings in less than a year. Fashion empire Tommy Hilfiger enabled customers to directly buy off the runway at NYC Fashion Week.  HarperCollins is using in-house chatbots ‘Epic Reads’ & ‘Book Genie’ to make book recommendations to customers. Starbucks’ AI bot (My Starbucks Barista) can now translate complex orders into contextual data for actual baristas. And, there’s more where that came from.

There are 65 million businesses on Facebook, and close to 80% are using the messaging platform to reach customers. There are more than a 100, 000 active chatbots at the moment, thanks to FB messenger 2.0.

The message is clear. If you’re thinking of employing sales chatbots, don’t think twice. And here’s why.

Leads Generated. Sales Closed.

This is where the much of untapped potential of chatbots lie. When they become a part of your website, they help you upscale operations & help your customers navigate their purchase. And when on social media, all customers have to do is leave a comment. The next thing you know, your pitch has already been made. Furthermore, chatbots also help build your customer database. They keep track of customers who drift away, to retarget them & offer them attractive incentives.

Information Gathered. Message Delivered.

As mentioned earlier, chatbots build/manage a rich consumer database, adding to it with every interaction. From personal interests to behavioral data/surfing behavior, chatbots pick up & learn from them. As a result, they only disseminate information that is specific to each customer. You can finally send relevant/useful notifications, as opposed to annoying your customer with a barrage of options. Ultimately, Chatbots educate & drive customers towards making the right buying decisions.

Resources Managed. Productivity Increased.

Now that’s the best part. With Chatbots in the mix, you can use your sales team better. When hit with non-standard queries, Chatbots are trained to escalate it to the right personnel. Furthermore, it reduces workload. There are no queues, the conversation is clear & transactional, and the response rate is instantaneous. Train chatbots to handle complex requests, and let your team focus their efforts towards building a better sales strategy.

Customers Retained. Business Developed.

We live in a day and age when ‘sales’ has become synonymous with ‘service’. The experience of the sale speaks far more than the product. Which is why chatbots are a good bet. To begin with, it adds a novelty factor to your sales pitch. You can make it interesting, engaging & personal, while not compromising on your brand tone. With chatbots, you can be proactive in retaining your loyal customers.

Chatbots are low cost, yet highly effective. Start your chatbot crusade with http://www.avaamo.com/ today. And, know the difference.