The Chatbot Story - How did they grow? How will they grow?
Looks like chatbots are
here to stay after all. After a terrific run in 2016, they have become a
household name in several industries. The presence of chatbots reeks
through enterprise models, sales practices & business processes of
companies big & small. But this diversification was not a standalone
achievement, and neither were chatbots an overnight success. Truth be
told, it was a combination of a shift in technological trends & changing
user preferences.
The Dominance of Messaging Apps
There’s no doubt there. Messaging apps
are currently hot tech property. According to a Pew Research report, 36% of
smartphone owners use their mobile messengers regularly. WhatsApp has a billion
active users every month, and it’s surpassing social networks by a mile. With chatbots
disseminating through these apps/platforms
and using them as a medium, the reach is phenomenal.
The Involvement of Major Players
Once the traction for chatbots gained
momentum in 2015, major players like Facebook & Microsoft jumped in on the
trend. Within a month, both players expressed support for the movement - with
Microsoft announcing its chatbot Framework in March 2016 & Facebook
messenger supporting chatbot features in April that year.
The Downfall of Apps
With the gargantuan number of apps
being rolled out year on year, exhaustion was a given. While there are already
millions of apps till date, there were 50,000 iOS apps being rolled out per
month in 2016. The scene is rather saturated
and too late for some to join. Many moved on to Chatbots, owing to the
multifaceted potential they were endowed with. Be it a marketing tool or as
efficient customer support, chatbot platforms double the productivity,
while lowering costs & hires.
Easy Chatbot Development
The costs are now dramatically
lower. Several automated tools to build and disseminate chatbots are now
readily available online. Then again, this depends on one’s requirement &
usage. Deep customisation with AI, if built in-house,
requires proper infrastructure & able minds.
While these were the social/technological
factors that rendered the success rate of chatbots, the opportunities
& avenues that they have opened up are also aplenty.
Chatbots - The Present &
Beyond
Chatbots
have found their stronghold in three main areas - customer support, internal
business assistance & data management. After all, AI & Machine Learning
is designed to absorb from the environment, or more so from the ones they
interact with.
Gartner predicts, that only 1/3 of
customer service interactions will be human by the end of 2017. Be it helping a
customer navigate through a website, or an employee through a massive database,
Chatbots are already doing a phenomenal job. Enterprise-grade chatbots are even equipped to perform &
automate menial, time-consuming tasks like ordering supplies or invoicing customers etc.
With further advancements in
Artificial Intelligence, Natural Language Understanding & Speech
Recognition, Chatbots are predicted to evolve & even come close to the real thing - human intervention.
While tier-3 customer
support/administration jobs are already in contention, it’s only a matter of
time before they start making business decisions. So, start your chatbot
journey with http://www.avaamo.com/ today!
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