New year resolution- Bot-ify your business!

Have you ever had a conversation with a person who is not a human?

Sounds spooky, right?

But by now at least some of us would have experienced the brilliance of Chatbots. Wondering what it is? Chatbots are just another technology that’s sweeping the B2B marketing landscape. A software that talks to you in a human manner! Yes.

Bots converse with a person via a chatting platform. Surprisingly chat interfaces have seen more engagement when compared to social media these days. As the chatbot space heats up, customer services, online sales, and human resources have conveniently automated their processes to a large extent.

All of us are very conversational as consumers. That’s where the chatbots hit the bull's eye. They give information, sell a service and retain customers by just conversing. Ranging from functional to fun, their services are endless. Weather bots, grocery bots, news bots, life advice bots, personal finance bots and scheduling bots are few of them.

From what I’ve heard, in China, there is a bot called Xiaoice, built by Microsoft, that over 20 million people talk to. And this bot my friend is none but your boyfriend.

If you are still wondering why they are such a big deal, trust me, their opportunity is endless!

People already use messenger applications more than social networks. So, if you want to build a business online, you should know where your customers are. The need to leverage a platform that consumers already exist in gave Chatbot’s features more functionality.

Moreover, there is a huge scope to build credibility and transparency with Chatbots. The traditional content forms and generic responses have seen its dawn. With instant replies and constant check on consumer’s interests, Chatbots started making the customers feel that brand’s do care.

There are two types of bots - rule-based and artificial intelligence based. Unlike rule-based bots, AI (Artificial Intelligence) based ones can understand languages using their brains. They can communicate with 100 consumers in a second with 1/10th labor one normally requires to do the same task. Automating a huge portion of ones’ business this way will save a lot of monetary and human resources.

Effective use of bots could bridge the gap between customer expectations and the service provided. Without any doubt, Chatbots are a competitive advantage that brands can blindly invest on. So why wait? Let this be your New year resolution. If you care about a good customer experience and seamless communication, go ahead and bot-ify your business with http://www.avaamo.com/.